Building Competitive Advantage Across International Markets

What does it take for a South African industrial business to compete, grow and build lasting value in international markets?

In Part 1 of Episode 1 of IN FOCUS: Built to Last, Multotec Chairperson Thomas Holtz shares how the South African mining equipment manufacturer has adapted its manufacturing, products and service model to meet the needs of customers across diverse international markets.

The conversation explores the importance of understanding different customers and operating environments, building technical and service capabilities around their needs, and knowing when proximity to the customer matters. It also considers the industrial ecosystem South Africa offers manufacturers, and how those capabilities can support growth beyond our borders.

For business owners, there is another important dimension to this conversation. Many of the capabilities that make a business competitive today can also influence how it is viewed by a potential acquirer tomorrow. Technical expertise, differentiated capabilities, strong customer relationships, adaptability and the ability to grow into new markets can all contribute to the long-term strategic value of a business.

Building a business to last can also mean building a more valuable business to eventually sell.

IN FOCUS: Built to Last is a Creamer Media production in partnership with Deal Leaders International.